Designed to soothe and support stressed-out skin – powered by natural anti-inflammatories, skin-strengthening omegas and protective ceramides.
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MADE FOR SENSITIVE SKIN
Each product is clinically proven for sensitive skin.
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CERTIFIED CLEAN
Organic, cruelty-free skincare, made with 100% natural ingredients.
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GOODNESS BUILT IN
Our products are proudly made by us in London.
“I knew natural ingredients were the only way forward for my sensitive skin. But I wasn’t willing to compromise – and neither should you. On results, on luxurious formulas, or on ethical standards. That’s why I made Pai.”
- Sarah Brown, founder
Explore by category
The bestsellers
Five-star favourites our customers come back for again and again.
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- NOURISHES
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- Melts makeup
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- SOFTENS
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- BEST SELLER
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- COMFORTS
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- Refresh
Targeted to your skin’s needs
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Brighten
Ready for radiance? These are your formulas designed using glow-boosting Rosehip Oil and skin-brightening Vitamin C.
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Re-Balance
Luxurious, comforting formulas designed to balance and mattify blemish-prone, oily and combination skin.
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Age Confidence
High performance, restorative skincare to help plump, smooth and reduce the appearance of fine lines and wrinkles.
Five stars all round
Best moisturizer I’ve ever used. My skin looks younger and healthier. I love it for my super sensitive skin.
The Anthemis
$59.00
Actual miracle oil.
What a change! Any redness I was getting has stopped, my skin looks & feels lovely. I’m never stopping using this
Rosehip Bioregenerate
$44.00
Perfect for summer
A perfect light oil cleanser for summer not too heavy and takes off all eye makeup 😊!
Light Work
$49.00
Love It!
This product has really helped calm my skin. I suffer with dehydration but am also prone to redness from my rosacea. Thank you Pai
Instant Kalmer
$79.00
Love this serum!
Have only been using it for a short time and I can see a real improvement. Well done Pai for making such a great products for difficult to manage skin
All Becomes Clear
$69.00
Best moisturizer I’ve ever used. My skin looks younger and healthier. I love it for my super sensitive skin.
The Anthemis
$59.00
Actual miracle oil.
What a change! Any redness I was getting has stopped, my skin looks & feels lovely. I’m never stopping using this
Rosehip Bioregenerate
$44.00
Perfect for summer
A perfect light oil cleanser for summer not too heavy and takes off all eye makeup 😊!
Light Work
$49.00
Love It!
This product has really helped calm my skin. I suffer with dehydration but am also prone to redness from my rosacea. Thank you Pai
Instant Kalmer
$79.00
Love this serum!
Have only been using it for a short time and I can see a real improvement. Well done Pai for making such a great products for difficult to manage skin
All Becomes Clear
$69.00
Best moisturizer I’ve ever used. My skin looks younger and healthier. I love it for my super sensitive skin.
The Anthemis
$59.00
Actual miracle oil.
What a change! Any redness I was getting has stopped, my skin looks & feels lovely. I’m never stopping using this
Rosehip Bioregenerate
$44.00
Perfect for summer
A perfect light oil cleanser for summer not too heavy and takes off all eye makeup 😊!
Light Work
$49.00
Love It!
This product has really helped calm my skin. I suffer with dehydration but am also prone to redness from my rosacea. Thank you Pai
Instant Kalmer
$79.00
Love this serum!
Have only been using it for a short time and I can see a real improvement. Well done Pai for making such a great products for difficult to manage skin
All Becomes Clear
$69.00
Best moisturizer I’ve ever used. My skin looks younger and healthier. I love it for my super sensitive skin.
The Anthemis
$59.00
Actual miracle oil.
What a change! Any redness I was getting has stopped, my skin looks & feels lovely. I’m never stopping using this
Rosehip Bioregenerate
$44.00
Perfect for summer
A perfect light oil cleanser for summer not too heavy and takes off all eye makeup 😊!
Light Work
$49.00
Love It!
This product has really helped calm my skin. I suffer with dehydration but am also prone to redness from my rosacea. Thank you Pai
Instant Kalmer
$79.00
Love this serum!
Have only been using it for a short time and I can see a real improvement. Well done Pai for making such a great products for difficult to manage skin
All Becomes Clear
$69.00
Best moisturizer I’ve ever used. My skin looks younger and healthier. I love it for my super sensitive skin.
The Anthemis
$59.00
Actual miracle oil.
What a change! Any redness I was getting has stopped, my skin looks & feels lovely. I’m never stopping using this
Rosehip Bioregenerate
$44.00
Perfect for summer
A perfect light oil cleanser for summer not too heavy and takes off all eye makeup 😊!
Light Work
$49.00
Love It!
This product has really helped calm my skin. I suffer with dehydration but am also prone to redness from my rosacea. Thank you Pai
Instant Kalmer
$79.00
Love this serum!
Have only been using it for a short time and I can see a real improvement. Well done Pai for making such a great products for difficult to manage skin
All Becomes Clear
$69.00
Shop with confidence
We know what it’s like to scour skincare labels and try to decipher ingredients lists. And we want to change that. That’s why every one of our products has been clinically proven for sensitive skin, for full peace of mind.
But everyone’s skin is different – which is why we also give you plenty of time to get to know your products before you commit. If it doesn’t agree with your skin, simply return it and we’ll take care of the rest.
Our forever favourite
We’d never cold-press Rosehip Oil. That’s why ours has 700% more antioxidants than our competitors’. You’ll find our potent skin-transforming powerhouse in Rosehip Bioregenerate™️ Face Oil, Light Work™️ Cleansing Oil and The Anthemis™️ Soothing Moisturiser.
