“I knew natural ingredients were the only way forward for my sensitive skin. But I wasn’t willing to compromise – and neither should you. On results, on luxurious formulas, or on ethical standards. That’s why I made Pai.”
Sarah's skin confidence story
“I went from having pretty normal skin to a complete meltdown overnight. It became hypersensitive, but a lot of the products aimed at me just didn't work. I lost confidence in my skin, and in my skincare; I didn’t feel 100% myself. But I discovered I wasn’t alone. Sensitive skin is not a type, it’s a scale – and anyone can experience it.
“I needed to be able to trust the products I was using. So I made my own. I discovered the transformative properties of natural ingredients, and realised you can have beautiful, certified organic products that give you results – and that crucially are proven for sensitive skin. So you can trust them too.”
Shop with confidence
We know what it’s like to scour skincare labels and try to decipher ingredients lists. And we want to change that. That’s why every one of our products has been clinically proven for sensitive skin, for full peace of mind.
But everyone’s skin is different – which is why we also give you plenty of time to get to know your products before you commit. If it doesn’t agree with your skin, simply return it and we’ll take care of the rest.
Our biggest bestsellers
You don’t have to take our word for it. Take it from our customers. Shop the five-star favourites that they come back for again and again.
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- Melts makeup
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- Wake up tired skin
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- COMFORTS
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- Refresh
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- NOURISHES
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- BEST SELLER
Over 12,000 five-star reviews
Your skin confidence journey starts here
Sensitive skin comes in many shapes and sizes. Find your fit and choose from our four hero collections to target your key skin concerns – and get going with Sarah’s top picks from each with our money-saving starter kits.
I WANT...
Smoother, plumper skin
We’re not against ageing. We support it. With smoothing, soothing actives – like plumping peptides and Squalene-rich oils – that give mature skin its bounce back, and reduce the appearance of fine lines.
I WANT...
Clearer, balanced skin
Breakouts can happen to the best of us – including those with sensitive skin. So our blemish-busting formulas kill with kindness. They help to keep skin clear, without making matters worse by stripping the good stuff away too.
I WANT...
Calmer, stronger skin
Angry, irritated skin is our forte – and we know it needs more than just a fire blanket to settle it. It needs fire-proofing, too. Our calmest collection features our best ingredients to hydrate and strengthen your all-important skin barrier.
I WANT...
Brighter, radiant skin
Even if your skin is in a good place, it might need a little help to be really radiant. That’s where our best glow-givers come in. Vitamin C and Rosehip take the lead in this collection, brightening and evening out your skin tone – and keeping dullness and damage away.
Build your sensitive skin routine
You’ve tried Pai. You’ve loved the results. And now you want more. Try our handy routine builder to discover the right products for you – and how to layer them for happier, healthier skin.
Ask the experts
Not sure where to start? You’re not alone. Let us help with a free personalised skin consultation. Our sensitive skin coaches are here to listen – with no catch or hard sell – and to guide you back to skin confidence, whatever that looks like for you.
